Effective Date: January 01, 2020
We may collect different types of information, including, but not limited to, personal information, financial information, demographic information, log, Device (hereinafter defined) and aggregate data. Sometimes we collect combinations of all these types of information. In each case, when using the Our website, it is indicated on the Our website whether any personal or demographic data must be provided for you to access and use the Our website and/or purchase the requested Product or Service.
When you provide us with information in connection with a particular activity or otherwise sign up for or order our Products and Services or provide your contact information, including an email address or telephone number in connection with that activity, product or service, you agree that this action constitutes a purchase or inquiry establishing a business relationship with us. You expressly consent to our communicating with you about UHS using the information you provided to us. You also attest that you have the legal authority over any telephone number you provide to us and can provide us with the authorization to contact you. This means we may contact you, in person or by recorded message, by e-mail, telephone and/or mobile telephone number (including use of automated dialing equipment), text (SMS) message, or any other means of communication that your wireless or other telecommunications device may be capable of receiving.
Financial information is information that you provide to us, including your debit or credit card number and related billing information (collectively, the “Billing Information”). We require such financial information in order to process payment for the purchase of a Product or Service that you have requested. By submitting your financial information, you consent to our providing it to those Authorized Third-Party Service Providers (as later defined) as necessary to support and process your transactions as well as your credit card issuer/banking institution for their purposes.
We ask that you do not enter financial information into your profile, except in the fields provided for that information.
You may be given the option to link your Facebook account so that you can comment on the Our website and/or our Products and Services, or take advantage of other features of the Our website. When you comment on the Our website using your Facebook username and password and clicking "allow" on the Facebook permission authorization screen, we will automatically import whatever information that you allow to be imported from your Facebook profile based upon your privacy settings at Facebook, such as your location, your interests, etc. (collectively, "Permitted Facebook Profile Content") and you give us permission to capture, store, use and display your Permitted Facebook Profile Content, including syncing access to such Permitted Facebook Profile Content when you are not using Our website and we may share that information with other users. The authentication of your Facebook login credentials are conducted solely through Facebook.
In addition to any Personal Information or other information that you choose to submit to us, we and our third-party service providers may use a variety of technologies such as cookies, pixel tags and web beacons, browser analysis tools, and web server logs. As you use our website, your browser and devices communicate with servers operated by us, our business partners and our Product and Service providers to coordinate and record the activity and fill your requests for our Products and Services and information ("Usage Information"). We collect many different types of information from cookies and other technologies. For example, we may collect information from the devices you use to access our website, your operating system type or mobile device model, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone of your device. Browsers routinely send these types of information to web servers. In addition, we collect your IP address or other unique identifier (“Device Identifier”) for your computer or other device used to access the Our website (any, a “Device”). A Device Identifier is a number that is automatically assigned to the Device used to access the Our website, and our computers identify your Device by its Device Identifier. We may also collect information about the website you were visiting before you came to our USA Home Shield website you visit after you leave our website, if this information is supplied to us by your browser. We may use this Usage Information for a variety of purposes, including to enhance or otherwise improve the UHS.
The information from cookies and related technology is stored in web server logs and also in web cookies kept on your Device(s), which are then transmitted back to our Site by your Device(s). These servers are operated and the cookies managed by us, our business partners or our service providers. For example, when you visit Our website, we and our service providers may place cookies on your Device(s). Cookies allow us to recognize you when you return, and may track and target your interests in order to provide a customized experience. They also help us detect certain kinds of fraud. A "cookie" is a small amount of information that a web server sends to your browser that stores information about your account, your preferences, and your use of the Our website. Some cookies contain serial numbers that allow us to connect your activity with Our website with other information we store about you in your profile or as related to your interactions with Our website.
Some cookies are temporary, whereas others may be configured to last longer. “Session" cookies are temporary cookies used for various reasons, such as to manage page views. Your browser usually erases Session cookies once you exit your browser. "Persistent" cookies are more permanent cookies that are stored on your computers or mobile devices even beyond when you exit your browser. We use Persistent cookies for a number of purposes, such as retrieving certain information you have previously provided. “Flash” cookies, known as local shared objects, are data files placed on a Device via the Adobe Flash plug-in that may be built-in to or downloaded by you to your Device to personalize your visit. Our third-party service providers also may use Flash cookies to collect and store information. Flash cookies are different from standard browser cookies because of the amount of, type of, and how data is stored. Cookies may be used for many purposes, including, without limitation, remembering you and your preferences and tracking your visits to our web pages. You can choose to have your computer warn you each time a Persistent or Session cookie is being sent, or you can choose to turn off such cookies through your browser settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. However, cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies, please click www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html. If you choose to disable cookies on your Device, some features of the Our website may not function properly. For instance, if cookies are disabled, you will not be able to log into the Site and therefore you will experience an anonymous user experience.
Pixel tags and web beacons are tiny graphic images placed on the Our website or in our emails that allow us to determine whether you have performed specific actions. When you access the UHS website or open email messages, the pixel tags and web beacons generate a notice of that action to us, or our service providers. These tools allow us to measure response to our communications and improve the UHS website and promotions.
We also use embedded scripts which are programming codes designed to collect information about your interactions with the UHS, such as the links you click on. The code is temporarily downloaded onto your Device from our web server or a third-party service provider, is active only while you are connected to the UHS website, and is deactivated or deleted thereafter.
We use HTML5, another form of collection, in our apps for the iPhone or iPad (and any other Apple iOS device). HTML5 is another form of collection, tracking and storage that does not rely on traditional browser cookies. Like Flash cookies, HTML5 cookies can be used to track users across website but are not stored in browsers' cookie files. To our knowledge there is currently no known way for a user of a mobile device to remove HTML5 tracking and storage.
In many cases, the information we collect using cookies and other tools is used in non-identifiable ways, without any reference to Personal Information. For example, we use information we collect about UHS Application users to optimize our Products and Services and understand traffic and usage patterns. In other cases, we associate the information we collect using cookies and related technologies with Personal Information. Whenever we associate Usage Information or a Device Identifier with your Personal Information, we will treat it as Personal Information.
If you send someone else a communication from the UHS website, such as sending an invitation to a friend, the information you provide (names, e-mail addresses, etc.) is used to facilitate the communication and is not used for any other marketing purpose unless we obtain consent from that person or we explicitly say otherwise. If that person becomes a customer or registers with us, his/her information will be treated in the same manner as all other customers or registered users. Please be aware that when you use any send-to-a-friend functionality on the UHS website, your e-mail address may be included in the communication sent to your friend.
We acquire information from other trusted sources to update or supplement the information you provided or we collected automatically, such as information to validate or update your address or other demographic and lifestyle information. We use this information to help us maintain the accuracy of the information we collect, to target our communications so that we can inform you of products, our Products and Services and offers that may be of interest, and for internal business analysis or other business purposes.
If you wish to exercise choice with respect to collection and use of the data by these third-party tools, you may visit: http://www.aboutads.info/choices/ Some of the analytic and tracking tools we use are Google Analytics and Google Analytics Advertising. The Google Analytics Advertising features we use include the following:
• Google Display Network Impression Reporting
• Google Analytics Demographic and Interest Reporting
• Integrated services that require Google Analytics to collect data via advertising cookies and anonymous identifiers
If you wish to manage your Google accounts, you may visit: https://www.google.com/settings/u/0/ads/authenticated
If you wish to prevent your data from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on available at: https://tools.google.com/dlpage/gaoptout/
We use your information, subject to applicable laws, in the following ways:
• to allow you to register and create an account and profile;
• with USA Home Shield or its subsidiaries
• to deliver, provide or process payment for a product or service you have requested;
• to enable you to provide us with feedback, to contact us and for us to contact you;
• to administer promotions, you enter such as a contest or sweepstakes;
• to allow your participation in our Communications Services (where available on the our website);
• to allow your participation in any surveys;
• to send you maintenance communications to alert you to changes and updates in our UHS website' policies, Products and/or Services that may affect you;
• to send you communications of interest that you have requested, such as emails or text messages about UHS, our Products and/or Services, targeted marketing, and promotional offers;
• to customize, measure and improve our Products and/or Services, content, and advertising, including generating internal reports about the use of our UHS website;
• to personalize your overall experience with the our website;
• for purposes disclosed at the time you provide your information; and
To opt-out of marketing communications or to request to be added to our Do Not Call List, and/or our Do Not Mail List, you may use one of these convenient methods:
Third Parties Who Recommended our Products and Services. If you wish to opt out of us providing this information to such third parties, you may contact us.
If you receive marketing communications from USA Home Shield or one of its subsidiaries, you must opt-out individually from each of the brands from which you are receiving brand-specific marketing communications.
Please note that even if you opt out of receiving promotional electronic or direct mail offers, we may continue to send you service notifications by email or direct mail that are related to your account(s) and our Products and Services you have requested or in which you are currently enrolled.
In the event you elect to receive certain notices and announcements via text message (SMS) through USA Home Shield’s Service Notification Program, you can opt out of continuing to receive these communications through SMS by texting STOP to the SMS number used by UHS to contact you.Important disclosures,practices and contact information
We urge you to keep any password that you establish with us in a safe place and not to divulge it to anyone. Also remember to log off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place.